Black or White - Bold Style in Motion

Role

Fashion Brand Campaign

Client

Black or White

Director

Andrey Korytko

Production

Tala Creative Agency

ABOUT PROJECT

Black or White is a contemporary fashion brand, and this project became a creative collaboration built on trust and full artistic freedom.

From the very beginning, everything was developed from scratch — mood boards, storyboards, and a clear visual identity aligned with the brand’s bold aesthetic.

Tala Creative Agency shaped the entire creative direction, translating confidence, contrast, and style into a dynamic visual language that defined the brand in motion.

Work Overview

OUR
APPROACH

The project combined modern fashion storytelling with old-school visual effects, creating a clean yet expressive look that balanced nostalgia with contemporary energy.

120%

Strong visual identity clarity

80%

Efficient multi-campaign production flow

140%

High engagement across social platforms

130%

Consistency across style, rhythm, and execution

FROM STYLE
TO A BOLD
MOTION IDENTITY